Network News reporting the big stories at 11:00pm. It used to be a ritual. If it bleeds, it leads.
Now… “Dead man walking.”
There’s countless news outlets (and individuals) pushing stories all day – every day – and you can get that “news” on any device – whenever you want. You can even set notifications for the type of news you want to see. Sure, some of the content is editorial, masquerading as objective reporting. Some of it is nonsense. But when you have that many sources, you take the good with the bad. Make intelligent choices on what you read, how much of it you read and what you share. http://content.time.com/time/specials/packages/article/0,28804,1860871_1860876_1861029,00.html
It’s an information tsunami; and that much incoming ordinance is bound to blow up plenty of brain cells and eyeballs. We’ve become mobile device addicts. Hypnotized by that glowing little screen. “Look at me…look at me…” No 12-step program can help.
Thus, the proliferation/popularity and absolute necessity for video sound bites. How many of us have closed a link on a story we wanted to see just because it didn’t load instantly? I did it this morning. Twice.
Short. Relevant. Video. Delivered to a mobile device. Information on demand. That’s a good place to start. And a strategy (still) lost on the traditional “big machines” that desperately need to engage with an audience – and marketplace – that is changing rapidly.
Soon enough, News at 11:00 will only be airing at the Smithsonian, if it isn’t in that time slot already.
What’s next? Network TV?
selling technologies 