If you want contemporary horror, suspense, science fiction, fantasy… Stephen King gets my vote. He’s certainly scared me a few times. The Shining is my favorite. I remember reading that book years ago on the beach – in the middle of July – and getting chills.
Storytelling is extremely powerful in any world. And the most successful communicators in the business world are great story tellers; they know how to engage with their audience. It seems like a simple observation but many people still don’t get it. They believe facts, data, training, or (their) product details are so important it doesn’t matter how that information is delivered. People will inherently see the value and digest it all. That is frightening.
Meandering emails littered with information, printed materials, reports, and the like have hit the recycle bin faster this year than the year before. And that trend will continue unabated in 2015. How worn is the Delete key on your computer?
If you want to share information, technology has crowned the king. Video. It’s much easier to produce than in years past and it doesn’t require a lot of time or energy on the part of the “producer”. Yes, there are very professional productions out there, but I would argue that an amateur video is a more effective communication tool than any carefully written email. Professionals who ignore this fact will find their audience ignoring them.
In this mobile-enabled universe, the majority of individuals maintain torrid love affairs with their smart device. They can never be apart. Not even when they sleep. The populace is broadcasting daily how they want and access information. Smart communicators have gotten this message and are now (frequently) using video. Short video.
So what makes Stephen King so darn good at his art? He doesn’t have a magic word processor, computer, or typewriter…long ago he recognized the power of a story and he remains a monster storyteller.
The Green Mile, which I believe was the only movie based on his writings to gross over $100 million, is an adaptation of a King short story.