We’ve all been there. The obligatory presentation…everybody has to go. It’s 8:00AM and the presenter is not good. Not even a little bit. Monotone voice, lumbering through slides nobody cares about; he has trouble formulating a complete sentence. Rehashing the same content we’ve all heard a thousand times, he reads each slide. (That helps?) And we’re supposed to be engaged? Get the hook.
Where are these individuals coming from and who keeps hiring them? An intelligent person does not equal a good presenter. And honestly, some are not very smart. Check the calendar, know your marketplace and better yet know your audience. They are distracted. And unless you’ve got something or someone who grabs them in the first :30 seconds, it’s nap time.
This is where we are today. Our audience – regardless of the industry – has short attention span-itis. They are a picky crowd and have been spoiled by extremely high production value - and great stories. One episode of GAME OF THRONES (my favorite show) is about $6 million. That’s a tall order to fill, and John Snow is likely not hosting your next presentation.
So when you dial up a potential lecturer you better look carefully at what they have to say and HOW they say it. These people are still out there stealing without a gun and pretending to deliver value. They will happily take your money, your time and rob your audience.
Worst of all, they represent you.