In the Fall of 1973 I entered college as a Chemistry Major. Some of the more affluent kids in the class had scientific calculators. Wow. I was really impressed by the capabilities but simply did not have $150 to buy one. It was a great tool but it was expensive. So, I used a slide rule…at least for the first semester.
Today, every smart phone comes with a calculator and a lot more functionality. The calculator cost, zero. We take technology for granted. And insurance advisors may be overlooking the opportunity (with technology) to connect with their customers. It’s not enough to have – or want – a social media strategy; you need content. Communicate with something the customer can connect to…a story perhaps.
There are several very inexpensive options. But the cardinal rule remains. Keep it short. Use video. Be certain it reflects your expertise/professionalism and don’t ever over stay your “visit.”
Customers may not ask to hear from you, but when you’re absent they will easily forget. Oh, and I would suggest skipping the ubiquitous messaging abbreviations “U” “R” etc. Leave those for the teenagers.
Insurance is serious business. A company or family, (or both) could depend on it to protect and preserve what someone has worked their entire life to create.
Keep the message short and use grown up words.